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  		Farm to Fork
  		Published: 15/04/2014
Flintshire and Perth Y Terfyn join the growing number schools in UK to take 
part in nationwide programme to learn where their food comes from.
Children from Perth Y Terfyn in Flintshire swapped their classroom for the 
supermarket aisle on a visit to Tesco Holywell to take part in a Farm To Fork 
Trail, in a quest to find out more about the food on their plate and how it 
gets there. Backed by Diabetes UK, the Children’s Food Trust and the NFU 
amongst others, Farm To Fork is the first initiative of Tesco’s Eat Happy 
Project, a major new food education programme that is committed to improving 
children’s relationship with food.
Offered to every primary school in the UK, Farm To Fork will see food suppliers 
across the country opening their farms and factories to teach kids how, for 
example, milk is produced, where eggs come from and how lettuce grows. 
Specially trained colleagues in more than 700 Tesco stores across the UK will 
also be teaching children about different foods and giving practical 
demonstrations, for example, baking bread, tasting new fruits and vegetables 
and learning all about fish. Tesco’s ambition is to give one million primary 
school children in the UK opportunity to go on the trails in the project’s 
first year to support their syllabus in learning about food, farming and 
nutrition.
On their trail, pupils aged four from Perth Y Terfyn were treated to an 
interactive learning session behind the scenes in the warehouse, at the fish 
counter and in the fresh produce section to see first-hand and up close the 
fresh fish and fruit and vegetables.
Mrs Yvonne Barker Head teacher at Perth Y Terfyn said: 
“Staff and pupils found the experience very worthwhile. The sessions were 
planned and paced exactly to the needs of our children. The staff were friendly 
and approachable. We were very impressed with the whole experience, it 
certainly was an insight into how our food gets from the field to the trolley!  
The fact that we are able to visit our local Tesco is a bonus and has certainly 
helped us consolidate our Eco and Healthy Schools work.”
Councillor Chris Bithell, Flintshire County Council’s Cabinet Member for 
Education said:
“Flintshire supports the Tesco Eat Happy initiative as it meets the objectives 
for teaching primary school children the provenance of food. It is important 
that children are educated about food at an early age so they can make the 
right choices and lead a healthy, happy life. As a Council we are committed to 
offering healthy school meal choices and this is another way of promoting 
eating well.”
The Tesco Eat Happy Project launches as research from the Future Foundation 
reveals 90 per cent of 7-14 year olds do not eat their five-a-day. In fact, 
despite claiming they know what constitutes a healthy diet, 52 per cent think 
that potatoes count as one of their five-a-day, 16 per cent think orange squash 
counts and one in 10 per cent think carrot cake and ketchup count. 
And the generation gap is growing; the study also highlights the concerns 
British parents have about their kids’ relationship with food: two-thirds 
believe children eat much more convenience food than they did and an 
overwhelming eighty per cent say their kids are less healthy than they were as 
children.
Carole Barford, Customer Services Manager at Tesco Holywell said: 
“It was a pleasure having Perth Y Terfyn attend our Farm to Fork trail today. 
The aim of these trails is to inspire primary school children all over the 
country to learn more about the food on their plate and you could see that the 
kids today were really excited and enthusiastic. We look forward to welcoming 
more schools in the area to come and experience a trail for themselves.”
The second phase of Farm To Fork, to launch later in the year, will involve 
cookery courses for kids in stores, working with the Children’s Food Trust. 
Tesco stores and suppliers are opening their doors to every primary school in 
Flintshire to take part in Farm To Fork trails. Schools can search for their 
nearest store and supplier and register their interest now at 
www.eathappyproject.com 
Photo caption: Pupils from Perth Y Terfyn with Laura England from Flintshire 
County Council.
Notes to editors
Farm To Fork is a commitment to improving children’s relationship with food by 
providing every primary school in the UK access to a range of tools: 
· Specially trained colleagues in more than 700 Tesco stores across the UK 
teaching children about different foods and giving practical demonstrations, 
for example baking bread, tasting new fruits and vegetables and learning all 
about fish. 
· Food suppliers across the country opening their farms and factories to teach 
kids how, for example, milk is produced, where eggs come from and how lettuce 
grows. 
· A dedicated website with lesson plans, recipes and “how to” videos for 
children, parents and teachers. 
1. The Future Foundation report, “The Current State of Kids’ Health: The 
Nutrition Gap”, was commissioned by Tesco with research carried out between 
August and September 2013. 
2. Tesco is committed to using its scale for good in order to make a positive 
difference to some of the biggest challenges facing the world. Tesco has set 
three big ambitions in areas where it can make a real contribution and create 
value for society as a whole: creating opportunities for young people; helping 
and encouraging customers and colleagues to lead healthier lives; and leading 
in reducing food waste globally. To read more about these ambitions, visit the 
Tesco plc website.